As India prepares for the Lok Sabha elections 2019, Facebook has said that it will launch a transparency tool for election.
Advertisements in the country next month to help prevent foreign intervention and more to promote political and advertisements on its platform. Make the transparent.
According to a report, the social networking giant will work with an operational center in Singapore to monitor the dangers of upcoming Indian general elections.
Facebook posted a blog post on Monday in which measures were discussed that the company is taking steps to fight counterfeit news and maintain the integrity of elections across the globe.
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Facebook will present new tools to curb fake news and wrong information spreading malicious intentions to its users. Measures before major elections in Israel, EU, and India occurring in 2019.
According to a Facebook announcement, he is also planning to set up two new regional operations centers centered on the monitoring of election-related material in its Dublin and Singapore offices.
The post titled “Expansion of our efforts to save elections in 2019”, the world’s largest social network site, states, “This transparency tool for electoral ads will be launched in India in February and Ukraine and Israel before the elections, Before the end of June with global expansion. ”
Facebook said that it will enforce its rules and security measures around the political rules to prevent foreign interference in the elections, including people of Europe this year.
The World’s Largest Social Network has faced regulators and public pressure following the revelation of the past year that British consultant Cambridge Analytica obtained data improperly on millions of users in the United States to target election advertisements.
Facebook’s recently appointed Global Head, Nick Clegg, said in a news conference “We will need people who want to run ads politically and continue advertising, and we will display ‘payment’ for disclaimers on those advertisements.”
Former British Deputy Prime Minister Claude, who was hired by Facebook in October last year, said that at the end of this year, to help protect the integrity of the elections in the European Union, India and other parts of the world, launch at the end of March. There are new tools to be made.
Facebook said that transparency modes for election advertisements will be expanded globally before the end of June, while the equipment will be launched in India before February in elections and before both elections in Ukraine and Israel.
Appliances are similar to the equipment adapted for the mid-term elections in the US, Claude said, all political advertisements will be stored in the publicly searchable library for seven years.
This will include information such as the amount of expenditure and the number of impressions displayed, who have paid for them and the demographics of those who see them, including age, gender, and location.
New launches launched in March will also cover ‘Issue Advertisement’, which does not explicitly return a candidate or political party, but who focus on highly political topics like immigration.
Claude denied that Facebook sells data to users.
“Selling information to the advertisers will not only be wrong work but also weaken the way we do business because it will reduce the unique value of our service to advertisers,” he said.
The world’s largest social network is under pressure from regulators around the world to fight the spread of false information on their platform.